Approach-avoidance: Potency in psychological research

Color in Context: Psychological Context Moderates the Influence of Red on Approach- and Avoidance-Motivated Behavior

BACKGROUND A basic premise of the recently proffered color-in-context model is that the influence of color on psychological functioning varies as a function of the psychological context in which color is perceived. Some research has examined the appetitive and aversive implications of viewing the color red in romance- and achievement-relevant contexts, respectively, but in all existing empirica...

Methods in Psychological Research

The evolution of human incest avoidance mechanisms: an evolutionary psychological approach

Introduction The scientific study of human incest and its avoidance has had a peculiar history. Although the topic of incest is one in which a multitude of leading 20 th century scientists and social theorists, from Freud to Levi-Strauss, have invested great significance, it seems fair to say that regress rather than progress has typified the field throughout most of the century, with forward m...

Statistical significance in psychological research.

Most theories in the areas of personality, clinical, and social psychology predict no more than the direction of a correlation, group difference, or treatment effect. Since the null hypothesis is never strictly true, such predictions have about a SO-SO chance of being confirmed by experiment when the theory in question is false, since the statistical significance of the result is a function of ...

Ethical Issues in Psychological Research